Google Ad Manager (DFP) Budget Pacing and Delivery Risk Management: How Publishers Can Stay Ahead of Revenue Loss
Ad Operations, Programmatic Advertising, Google Ad Manager Chris Quinn Ad Operations, Programmatic Advertising, Google Ad Manager Chris Quinn

Google Ad Manager (DFP) Budget Pacing and Delivery Risk Management: How Publishers Can Stay Ahead of Revenue Loss

In digital advertising, every impression counts - literally. Publishers working with Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP), know that budget pacing and delivery risks can quickly erode campaign performance and revenue if left unchecked.

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