Introduction: The Backbone of Publisher Ad Operations

In 2025, publisher ad operations teams are the heartbeat of digital media success, juggling daily campaign tracking with regular revenue analysis to meet advertiser demands and drive growth.

Introduction: The Power of Data in Ad Ops Transformation

In 2025, the adops landscape is evolving rapidly, with publishers facing increasing pressure to deliver results amidst complex ad server (ex. Google Ad Manager) workflows and shifting market demands.

In the fast-evolving world of digital media, where ad inventory sales drive revenue, sales operations (sales ops) are the unsung hero behind the scenes. Good sales ops ensure campaigns are sold efficiently, delivered as promised, and optimized for growth - unlocking revenue potential and operational efficiencies.

Introduction: A Journey Through Ad Ops Challenges

Over the past few months, our #AskingAdOps series on LinkedIn has sparked conversations with publisher adops teams, diving deep into the real challenges of managing Google Ad Manager (GAM) workflows.

If you’re a publisher adops team managing Google Ad Manager (GAM), you know the drill: every morning, you’re pulling reports on impressions, fill rates, and revenue - manually.