ProOps Consulting Terms of Service

Effective Date: May 13, 2025

Updated May 26, 2026

These Terms of Service ("Terms") are published by 1000961632 Ontario Inc. o/a ProOps Consulting, an Ontario corporation ("ProOps Consulting," "we," "us," or "our"), and govern your access to and use of the ProOps Consulting website (www.proopsconsulting.ca) and our general business interactions.

ProOps Consulting is based in Toronto, Ontario, Canada, and operates under Canadian federal and provincial laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable contract laws.

These Terms cover general use of the ProOps Consulting website and our business interactions. Specific products and services are governed by additional agreements that take precedence over these Terms with respect to those products and services:

  • ProOps Ads Tracker is governed by the ProOps Ads Tracker Services Agreement.

  • Consulting engagements are governed by a separate signed ProOps Consulting Services Agreement entered into for each engagement.

Where a separate agreement covers a specific product or service, the terms of that separate agreement take precedence over these Terms with respect to that product or service.

Your use of our website and services is also governed by our privacy policies: the ProOps Consulting Privacy Policy and the ProOps Ads Tracker Privacy Policy.

If you do not agree to these Terms, please do not use our website or services.

1. Acceptance of Terms

By accessing or using the ProOps Consulting website or our general business services, you acknowledge that you have read, understood, and agree to these Terms and our Privacy Policies.

If you are using our services on behalf of an organization, you represent that you have authority to bind that organization to these Terms.

2. Description of Services

ProOps Consulting offers:

  • Consulting services — ad operations and advisory consulting for publishers, retail media networks, and in-house digital media teams. Engagements are governed by a separate signed ProOps Consulting Services Agreement.

  • ProOps Ads Tracker — our ad operations monitoring product, comprising Ads Tracker HQ (the cloud-based platform), the Chrome Extension (the primary user interface), and the Troubleshoot Assistant (the opt-in AI feature). Use of ProOps Ads Tracker is governed by the ProOps Ads Tracker Services Agreement.

  • Website and general business content — including blog posts, downloadable resources, contact forms, and educational content available at www.proopsconsulting.ca.

We may modify, suspend, or discontinue any of the above at our discretion, with notice where required by law or by separate agreement.

3. User Responsibilities

When using the ProOps Consulting website or our general business services, you agree to:

  • Use our website and services only for lawful purposes and in accordance with these Terms and applicable Canadian laws.

  • Not interfere with, disrupt, or attempt unauthorized access to our website, systems, or infrastructure.

  • Not transmit viruses, malware, or other harmful code through our website or services.

  • Provide accurate information when submitting contact forms, requesting demos, or otherwise communicating with us.

  • Respect intellectual property rights, including not reproducing or distributing our content without permission (see Section 4).

For user responsibilities specific to the ProOps Ads Tracker product (including service-account configuration, Chrome Web Store policy compliance, and authorized device use), see the ProOps Ads Tracker Services Agreement.

4. Intellectual Property

  • Ownership: The ProOps Consulting website, our consulting deliverables, the ProOps Ads Tracker product (including the Chrome Extension, Ads Tracker HQ, and the Troubleshoot Assistant), and all related content, code, designs, and trademarks are owned by ProOps Consulting or its licensors and are protected by Canadian copyright, trademark, and intellectual property laws. You may not reproduce, modify, or distribute our intellectual property without our prior written permission.

  • License to Use: We grant you a limited, non-exclusive, non-transferable, revocable license to access and use our website and general business content for personal or business purposes consistent with these Terms. This license does not include the right to resell, sublicense, or commercially exploit our content.

  • User Content: You retain ownership of data you provide to ProOps Consulting in the course of consulting engagements or product use. You grant ProOps Consulting a worldwide, royalty-free license to use, host, store, and process such data as necessary to provide our services, subject to our Privacy Policies and the applicable product-specific agreements.

5. Fees and Payments

Fees for ProOps Consulting services and ProOps Ads Tracker subscriptions are set out in the applicable agreements:

You agree to pay applicable fees on time and to abide by the terms of our payment processors. We do not store full payment card or bank-account details directly. We may modify fees with notice as set out in the applicable agreement.

6. Limitations of Liability

To the maximum extent permitted by Canadian law, ProOps Consulting is not liable for indirect, incidental, special, consequential, or punitive damages (e.g., lost profits, data loss, business interruption) arising from your use of our website or services.

Our total aggregate liability under or in connection with these Terms is limited to the total fees paid by you to ProOps Consulting in the twelve (12) months preceding the event giving rise to the claim, or one hundred Canadian dollars ($100 CAD) if no fees were paid.

These limitations do not affect liabilities that cannot be excluded under Canadian law (e.g., for gross negligence, willful misconduct, or breach of statutory consumer protections that cannot be waived).

7. Termination

We may terminate or suspend your access to the ProOps Consulting website or general business services for breaches of these Terms or for operational reasons, with or without notice.

You may terminate use of our website and general business services at any time by discontinuing access.

Termination of specific products or services (including ProOps Ads Tracker subscriptions and consulting engagements) is governed by the applicable product-specific agreements (see Section 2).

Provisions that by their nature should survive termination - including Section 4 (Intellectual Property), Section 6 (Limitations of Liability), Section 8 (Governing Law), and Section 11 (General Provisions) - will survive.

8. Governing Law and Dispute Resolution

These Terms are governed by the laws of the Province of Ontario, Canada, and the federal laws of Canada applicable therein, without regard to conflict-of-laws principles.

Any disputes arising out of or relating to these Terms shall be resolved through:

  • Mediation in Toronto, Ontario, as a first step, followed by

  • Binding arbitration under the Arbitration Act, 1991 (Ontario), or, if arbitration is not available, in the courts of the Province of Ontario.

For users based in Quebec, disputes may be subject to the Civil Code of Quebec and the courts of Quebec, where applicable.

9. Changes to These Terms

ProOps Consulting may modify these Terms from time to time by posting an updated version on our website. We will provide reasonable notice of material changes (which may be by email to active clients, by website notification, or both) at least thirty (30) days before such material changes take effect.

Continued use of our website or services after the effective date of changes constitutes acceptance of the modified Terms. If you do not agree to the modified Terms, you must discontinue use of our services before the changes take effect.

You can review the current version of these Terms at any time at https://www.proopsconsulting.ca/terms-of-service.

10. Third-Party Services

Our website and general business operations rely on third-party services including:

  • Squarespace (website hosting and infrastructure)

  • Google Workspace (email, document management, collaboration)

  • Wise (consulting payment processing)

  • Third-party analytics providers (e.g., Google Analytics) where applicable

These third-party services are subject to their own terms and privacy policies. We are not liable for their performance, availability, privacy practices, or changes to their services.

For third-party services integrated with the ProOps Ads Tracker product (e.g., Google Ad Manager, Firebase, Stripe, xAI), see the ProOps Ads Tracker Services Agreement and ProOps Ads Tracker Privacy Policy.

11. General Provisions

  • Entire Agreement: These Terms, together with our Privacy Policies and any applicable product-specific or engagement-specific agreements, constitute the entire agreement between you and ProOps Consulting with respect to the subject matter, and supersede all prior agreements or understandings.

  • Severability: If any provision of these Terms is found invalid, illegal, or unenforceable, the remaining provisions will remain in full force and effect.

  • Waiver: Our failure to enforce any provision of these Terms does not constitute a waiver of our right to enforce that provision in the future.

  • Assignment: You may not assign or transfer your rights under these Terms without our prior written consent. We may assign these Terms to a successor entity, including in connection with a merger, acquisition, or sale of assets.

  • Force Majeure: We are not liable for delays or failures in performance caused by circumstances beyond our reasonable control, including natural disasters, internet or infrastructure outages, government actions, or other unforeseen events.

12. Contact

For questions about these Terms, contact us at:

For ProOps Ads Tracker-specific terms, see the ProOps Ads Tracker Services Agreement.