Google Ad Manager (DFP) Budget Pacing and Delivery Risk Management: How Publishers Can Stay Ahead of Revenue Loss
In digital advertising, every impression counts - literally. Publishers working with Google Ad Manager (GAM), formerly DoubleClick for Publishers (DFP), know that budget pacing and delivery risks can quickly erode campaign performance and revenue if left unchecked.
The Guide to Automating Google Ad Manager: Reporting, Alerts, and Beyond
For publishers, brands, and retail media networks, time is one of the most valuable resources in digital advertising. Ad operations (Ad Ops) teams spend countless hours pulling reports, monitoring campaigns, and troubleshooting delivery issues in Google Ad Manager (GAM).