Securing GAM Automation: Why a Read-Only API is the Publisher's Safest Option
The need for Google Ad Manager (GAM) Automation is universally accepted by Ad Ops teams. You need daily alerts, automated reports, and streamlined workflows to stop the revenue leak and reclaim 4-6 hours weekly per person.
However, when proposing a new tool, Ad Ops often hits a wall: the IT and Security team.
The Pacing Paradox: Why 5 PM GAM Delivery Checks Always Miss the Real Problem
I. The Daily Ritual: Ad Ops Triage at the End of the Day
It’s 5:00 PM. Your last task of the day is logging into Google Ad Manager (GAM) to perform the routine pacing check. You pull the delivery report, export it to a spreadsheet, run your VLOOKUPs, and there it is: a crucial Managed Campaign or a high-value Programmatic Guaranteed Deal is sitting at 60% of its goal.
What Are the Top 10 AdOps Mistakes Publishers Make in 2025, and How to Avoid Them?
Ad operations (AdOps) is the backbone of publisher revenue, but even seasoned teams fall into common traps that lead to inefficiencies, revenue leaks, and missed opportunities. In 2025, with privacy regulations tightening and AI tools emerging, these mistakes can be costlier than ever. At ProOps Consulting, we've audited publisher setups and seen patterns that drain time and profits. This article outlines the top 10 AdOps mistakes publishers make, complete with practical fixes, checklists, and tips to safeguard your operations. Whether you're dealing with Google Ad Manager (GAM) discrepancies or workflow silos, avoiding these pitfalls can boost efficiency by an estimated 20-30% and protect your yield.
We'll break it down with real-world examples, drawing from our consulting experience to help you implement changes today.