The 2026 Publisher Survival Checklist: 8 GAM Settings That Leak Revenue If You’re Still Checking Manually
As 2025 winds down, publishers are gearing up for a tougher 2026: tighter budgets, rising programmatic competition, and zero tolerance for revenue leaks. If your ad ops team is still manually scanning Google Ad Manager (GAM) reports every afternoon, you're likely missing silent killers - misconfigurations that drain 10-25% of potential yield without a trace. Here's your 8-point survival checklist to audit and fix them before January hits.
Lock in Your 2026 Ad Ops Budget Now: The One Line-Item That Pays for Itself 20x
If you only add one new line-item to your 2026 tech budget, make it this one: ProOps Ads Tracker.
As directors and VPs finalize budgets in these final weeks of 2025, you're likely scrutinizing every expense for low-risk, high-impact returns. Finance and RevOps teams are prioritizing tools that deliver immediate ROI without complex integrations or steep learning curves. ProOps Ads Tracker fits perfectly - it's a Chrome extension that automates daily Google Ad Manager (GAM) reporting and alerts, freeing your ad ops team from manual drudgery while highlighting potential revenue risks.
The 2025 Ad Ops Report Card: Grade Your GAM Setup in 10 Minutes
It’s December.
You’re closing the books on 2025, building next year’s budget, and quietly hoping the same revenue leaks don’t follow you into 2026.
Before you sign off for the holidays, take this brutally honest 10-question report card. It takes less than 10 minutes and will tell you - in plain English - exactly how much money your current Google Ad Manager workflow is leaving on the table.
7 Reasons Your GAM Campaigns Are Under-Delivering in 2025 (And How Daily Alerts Fix It Forever)
If you manage Google Ad Manager (GAM) for a publisher in 2025, you’ve seen the same nightmare on Tuesday morning:
A high-value Managed campaign or Programmatic Guaranteed deal is pacing at 65 % - and nobody noticed until the damage was done.
Securing GAM Automation: Why a Read-Only API is the Publisher's Safest Option
The need for Google Ad Manager (GAM) Automation is universally accepted by Ad Ops teams. You need daily alerts, automated reports, and streamlined workflows to stop the revenue leak and reclaim 4-6 hours weekly per person.
However, when proposing a new tool, Ad Ops often hits a wall: the IT and Security team.
The Pacing Paradox: Why 5 PM GAM Delivery Checks Always Miss the Real Problem
I. The Daily Ritual: Ad Ops Triage at the End of the Day
It’s 5:00 PM. Your last task of the day is logging into Google Ad Manager (GAM) to perform the routine pacing check. You pull the delivery report, export it to a spreadsheet, run your VLOOKUPs, and there it is: a crucial Managed Campaign or a high-value Programmatic Guaranteed Deal is sitting at 60% of its goal.
What Are the Top 10 AdOps Mistakes Publishers Make in 2025, and How to Avoid Them?
Ad operations (AdOps) is the backbone of publisher revenue, but even seasoned teams fall into common traps that lead to inefficiencies, revenue leaks, and missed opportunities. In 2025, with privacy regulations tightening and AI tools emerging, these mistakes can be costlier than ever. At ProOps Consulting, we've audited publisher setups and seen patterns that drain time and profits. This article outlines the top 10 AdOps mistakes publishers make, complete with practical fixes, checklists, and tips to safeguard your operations. Whether you're dealing with Google Ad Manager (GAM) discrepancies or workflow silos, avoiding these pitfalls can boost efficiency by an estimated 20-30% and protect your yield.
We'll break it down with real-world examples, drawing from our consulting experience to help you implement changes today.