Ad Operations Consulting for Publishers and Retail Media
ProOps Consulting provides ad operations consulting for publishers, in-house digital media teams, and retail media networks - helping ad ops move from reactive firefighting to proactive, revenue-driving control. We design the processes, workflows, and monitoring that let teams deliver consistently, invoice accurately, and scale without adding headcount. Engagements range from a focused process audit to multi-month operational transformation, led by a co-founder with 17+ years across both the sell-side and buy-side of digital media.
Consulting
Hands-in-the-work delivery. Process audits, workflow redesign, and adtech integration, scoped as projects with defined deliverables and an agreed end point.
Advisory
A senior ad ops expert on call for the strategic decisions - embedded with your team over time, rather than parachuted in for a single project.
Most engagements blend both: we fix what's broken, then stay close enough to keep it working.
Where we can help
We build the frameworks, processes, and tools that turn your media operations from a liability into your greatest revenue-driving asset.
Operational Transformation
Process Audits: We conduct a full audit of your current workflows to identify hidden bottlenecks and inefficiencies.
Workflow Design & Enablement: From pre-sales to invoicing, we design end-to-end processes that turn chaos into a streamlined, scalable operation.
Revenue Optimization & Yield
Yield Strategy: We help you unlock the full value of your ad inventory by optimizing your adtech stack and implementing data-driven yield strategies.
AdTech & CRM Integrations: We align your technology with your business goals, ensuring every tool - from your ad server to your CRM - is working to drive revenue.
The ProOps Ads Tracker
We don't just provide consulting; we build tools to solve your daily problems. The Ads Tracker is a proactive revenue tool that automates GAM reporting and alerts, saving your ad ops team 4-6 hours weekly per person - typically worth $1,400-$2,200/month for a three-person team.
Our services
Process Review & Assessment
- End-to-end campaign process audit
- Key stakeholder input
- Areas of responsibility across teams
- Service level agreement timelines
- Recommendations for improvement
Media Delivery Enablement
- Streamlining campaign setup
- Optimize direct-sold vs programmatic monetization
- Cadence of delivery monitoring and optimization
- Efficient communication across stakeholders
- Working closely with finance for accurate invoicing
- Adops training and education
Sales Operations Acceleration
- Build business processes
- Process audit and documentation
- Client Services Playbook
- Cost reduction recommendations
- Sales process & client services training and education
- Efficiency enhancements
Stakeholder Management
- Identify key stakeholders
- Create clear communication lines
- Set feedback cadence
- Surface stakeholder requirements