We turn ad ops bottlenecks into sustainable revenue.
Our story
We've spent 17+ years in your shoes - the daily grind of manual reporting, siloed teams, and revenue that leaks while nobody is looking. We founded ProOps Consulting because the right strategy and the right tools turn those bottlenecks into revenue drivers.
We help publishers, in-house digital media teams, and retail media networks move from reactive firefighting to a proactive, strategic revenue focus.
Both sides of the desk
Sell-side and buy-side operations roles built at eBay Canada and Kijiji, Olive Media, Suite 66 (formerly Rydium Canada), and Loblaw Advance.
Publishers, RMNs, in-house teams
Three org shapes, one set of operational problems. The frameworks transfer between them; the details never do.
Pre-sales through to invoicing
Process design, adtech and CRM integrations, workflow documentation, and alignment across ad ops, sales, and finance.
Who you'll be working with
Chris Quinn is the co-founder of ProOps Consulting and an ad ops veteran specializing in publisher monetization and Google Ad Manager workflows.
Frustrated by manual reporting and revenue leaks, he built ProOps Ads Tracker - the daily coordinator for a publisher's ad ops team, powered by Ads Tracker HQ. Alerts on campaigns, revenue, and inventory land before the team logs in, so the morning starts with the routine already done.
Chris works with publishers, retail media networks, and in-house media teams to move ad ops from reactive task-clearing to strategic revenue work.
Our framework for your success
Every engagement runs the same three steps: find what is actually slowing the team down, align the workflow and the tech around it, then build the tool when the tool is the gap.
No two ad ops teams are broken in the same place, so the roadmap is yours, not a template.
We find the bottleneck, not the symptom
Manual reporting, unclear SLAs, workflow chaos. We identify what is actually slowing your team down and hand it back as a prioritized roadmap you can work through in order.
One framework, not five
We bridge ad ops, sales, and finance so your technology and your processes agree with each other, from campaign setup through to delivery reporting and the invoice.
When daily monitoring is the gap
ProOps Ads Tracker is the daily coordinator for a publisher's ad ops team, powered by Ads Tracker HQ. Alerts across campaigns, revenue, and inventory, ready before 8 AM your local time, 7 days a week.
Let's find your bottleneck.
A 30-minute call, no deck. Tell us what your team's mornings look like and we'll tell you what we'd look at first.