From November 2, 2026, Google Ad Manager stops paying publishers for Programmatic Guaranteed impressions delivered above goal on ended DV360 deals. Here is what changes, which deals are in scope, and a month-end checklist built around the Total overdelivered impressions metric.

Google kept its ad stack, the FTC took Amazon's auction to court, agentic buying got real numbers and publishers took a bots bill to Congress. Here is what each means for publisher and retail media ad ops.

Google Ad Manager 360 networks must accept the updated Open Bidding Direct Pay terms by October 1, 2026, or Direct Pay connections revert to standard Open Bidding. Here is who can accept, where to click, and what to check before and after.

August 2026 was the month conversational ads left the lab, publishers started selling (and blocking) inventory aimed at machines, agentic buying moved from decks into live tests, and another public ad tech name headed off the market.