Programmatic Guaranteed Overdelivery Goes Unpaid on DV360 Deals From November 2, 2026: A Month-End Reconciliation Checklist

Starting November 2, 2026, Google Ad Manager will no longer pay publishers for Programmatic Guaranteed impressions that overdeliver on ended deals with Display & Video 360 (DV360). At the end of each month, before revenue is finalized, Ad Manager identifies impressions delivered above the contracted impression goal, marks them as overdelivery, and excludes them from payment. You can track those impressions with the Total overdelivered impressions metric in Ad Manager reporting. Google notes that a small amount of overdelivery outside the system's lookback window may still be paid.

Google announced the change in the "Coming soon" section of its What's new in Google Ad Manager release notes as an extension of its existing Programmatic Guaranteed overdelivery reconciliation process. For buyers, the other side of the same rule is that they are not charged for those impressions either.

If your team treats a little PG overdelivery as harmless, or as a goodwill bonus that still shows up in revenue, November is when that assumption stops holding for DV360 deals. This is the month-end checklist to put in place before then.

Table of Contents

1. What changes on November 2, 2026
2. Which deals are affected
3. How Google identifies overdelivery
4. Month-end reconciliation checklist
5. Situation, check, action
6. What to tell sales and finance
7. Seeing delivery vs goal the day after
8. Related reading
9. FAQ

What changes on November 2, 2026

Google's release note, in full:

Starting November 2, 2026, Google will extend its Programmatic Guaranteed (PG) overdelivery reconciliation process to include PG deals with Display & Video 360 (DV360). At the end of each month before revenue is finalized, Ad Manager identifies impressions delivered above the contracted impression goal and marks them as overdelivery. The system only identifies overdelivery for deals that have ended. Publishers are not paid for overdelivered impressions identified by this process and can track them in Ad Manager reporting using the Total overdelivered impressions metric. A small amount of overdelivery that occurs outside the system's lookback window may continue to be paid.

Four things to take from that:

1. The date: November 2, 2026.

2. The scope: PG deals with DV360.

3. The timing: a month-end run, before revenue is finalized.

4. The metric: Total overdelivered impressions.

Which deals are affected

A deal is in scope when all of these are true:

• It is a Programmatic Guaranteed deal (not Preferred Deals or Private Auction).

• The buyer is on Display & Video 360.

• The deal has ended, and it delivered more impressions than its contracted goal.

Google describes the change as extending an existing reconciliation process to DV360 deals. If you already see Total overdelivered impressions on other PG deals, DV360 deals will start following the same logic from November 2.

How Google identifies overdelivery

Google's Payments and reports for Programmatic Direct page explains the mechanics:

• At the end of the month, before revenue is finalized, the system identifies impressions delivered above the agreed impression goal.

• For those impressions, the buyer is not charged and the publisher is not paid.

• The system only identifies overdelivery for deals that have ended. Overdelivery on deals that overdeliver well ahead of their end date is not identified, and neither is overdelivery that occurs after the system run. In those cases, small amounts may continue to be billed and paid.

In practice: the impressions still serve and still count as delivered. The change is in what gets paid. So delivery reports and revenue reports can disagree for ended PG deals, and the Total overdelivered impressions metric is how you explain the gap.

Google does not publish the length of the lookback window, so do not plan revenue around the "small amount" that may still be paid.

Month-end reconciliation checklist

1. List the PG deals with DV360 that end this month

Pull every Programmatic Guaranteed deal with a DV360 buyer and an end date in the current month. These are the deals the month-end run will look at.

2. Watch delivery vs goal in the final days

Overdelivery on ended deals is the unpaid kind. Look at delivered impressions against the contracted goal for each ending deal, every day in its last week. A deal that is tracking ahead of goal near its end date is the one to talk about now, not after the month closes.

3. Decide before the deal ends, not after

If a deal is going to finish above goal, the options sit with the trafficker, the sales owner, and the buyer: adjust the goal with the buyer, or accept that the extra impressions are free. Either is fine. Finding out at close is what hurts.

4. Add Total overdelivered impressions to your month-end report

Add the Total overdelivered impressions metric to the report you already run for PG at close, broken out by deal. Run it after Google's month-end processing so the numbers reflect what was marked.

5. Reconcile impressions to revenue

For each ended DV360 PG deal, delivered impressions minus overdelivered impressions should line up with what you expect to be paid. Note any small paid overdelivery separately so nobody mistakes it for the rule.

6. Annotate November

Put November 2, 2026 on your reporting calendar. If PG revenue per impression on DV360 deals looks different in November close, the first question should be "is this overdelivery?" rather than "is the buyer short-paying?"

Situation, check, action

Situation	What to check	Action
Deals ending in the current month	List every PG deal with DV360 whose end date falls in the month. Compare delivered impressions to the contracted goal.	Flag any deal tracking over goal in its final days and tell the trafficker and the sales owner before the deal ends.
A DV360 PG deal ended over goal	Run a report with the Total overdelivered impressions metric for that deal after month-end processing.	Record the overdelivered count. Do not book those impressions as revenue in your forecast or the sales recap.
Finance sees PG impressions higher than PG revenue	Total overdelivered impressions for ended DV360 PG deals in that month.	Reconcile the gap with the metric before raising a discrepancy. Google says those impressions are not paid.
Sales asks to keep a deal running past goal	Is the deal ending this month, and is it already at or near goal?	Explain that ended-deal overdelivery on DV360 PG is not paid from November 2, 2026. Agree on goal changes with the buyer instead of free impressions.
A small amount of overdelivery was still paid	Timing of the overdelivery versus the month-end system run, and whether the deal had ended.	Expected. Google says overdelivery outside the lookback window, well ahead of the end date, or after the system run may still be billed and paid. Note it, do not plan on it.
Non-DV360 PG deals	Your existing month-end reports.	Google describes November 2 as extending an existing process to DV360 deals. Keep the same checks you already run for other PG buyers.

What to tell sales and finance

• Sales: From November 2, 2026, impressions above goal on ended DV360 PG deals are not paid. Over-serving is not a bonus that shows up in your number. If a buyer wants more, change the deal.

• Finance: Expect a gap between delivered and paid impressions on ended DV360 PG deals. The Total overdelivered impressions metric in Ad Manager reporting explains it. A small amount may still be paid when it falls outside the system's lookback window.

• Ad ops: Own the final-week check on ending deals and the month-end report. You are the team that sees it first.

Seeing delivery vs goal the day after

The reconciliation itself happens inside Google Ad Manager, and the Total overdelivered impressions metric is the source of truth for what was not paid. What helps before month end is seeing, the morning after, which deals moved past or toward their goals yesterday.

ProOps Ads Tracker HQ sits beside Google Ad Manager and gives your team a day-after view of delivery against goal, so a PG deal heading over its goal in its final days gets a conversation while there is still time to act.

To be clear about scope: Ads Tracker does not change how Google reconciles or pays overdelivery. It helps you see it coming.

Start with a 30-day free trial, no card to start.

Related reading

• Ask Ad Manager Is Reactive. Here's How to Stay Proactive on Under-Delivery and Revenue Leaks

• When Your Ad Ops Team Is Running Two Jobs: Direct-Sold and Programmatic at Volume

• Yesterday's Revenue Dropped and Nobody Can Agree Why: Ranked Causes to Check First

• How to Set Up Daily Alerts from Google Ad Manager

• Open Bidding Direct Pay Terms Due October 1, 2026: The Accept-By and Auto-Revert Checklist

• Start a 30-day free trial of Ads Tracker HQ, no card to start

Frequently Asked Questions

Will I still get paid for Programmatic Guaranteed impressions that overdeliver on DV360 deals after November 2, 2026?

Mostly no. Starting November 2, 2026, Google extends its Programmatic Guaranteed overdelivery reconciliation to PG deals with Display & Video 360. At the end of each month, before revenue is finalized, Ad Manager marks impressions delivered above the contracted impression goal on ended deals as overdelivery, and publishers are not paid for them. Google says a small amount of overdelivery outside the system's lookback window may continue to be paid.

Which deals does the PG overdelivery change affect?

Programmatic Guaranteed deals with Display & Video 360 as the buyer. Google describes the November 2 change as extending its existing PG overdelivery reconciliation process to include DV360 deals, and the system only identifies overdelivery for deals that have ended.

How do I see overdelivered impressions in Google Ad Manager?

Use the Total overdelivered impressions metric in Ad Manager reporting. Google says you can track the impressions identified as overdelivery with that metric.

Is overdelivery on a deal that is still running affected?

Google says the system only identifies overdelivery for deals that have ended. Overdelivery on deals that overdeliver well ahead of their end date is not identified, nor is overdelivery that occurs after the system run, so small amounts may continue to be billed and paid.

When does Ad Manager identify PG overdelivery?

At the end of each month, before revenue is finalized. That is why the check belongs in your month-end close, not only in campaign wrap-up.

Does the buyer pay for overdelivered PG impressions?

No. Google's Payments and reports for Programmatic Direct page says that for impressions identified as overdelivery, the buyer is not charged and the publisher is not paid.