AdOps Workflows: Daily Tracking to Monthly Revenue Insights
Introduction: The backbone of publisher Ad Operations
In 2025, publisher ad operations teams are the heartbeat of digital media success, juggling daily campaign tracking with regular revenue analysis to meet advertiser demands and drive growth. At ProOps Consulting, we’ve partnered with publishers to streamline these workflows, drawing from our #AskingAdOps series. This blog explores the key processes - daily tracking and weekly/monthly revenue cadences - and what good adops looks like for professionals navigating today’s complex landscape. Let’s dive in.
The daily grind: Tracking campaigns and PMP deals
Adops teams kick off each day ensuring campaigns deliver as promised. This involves:
Campaign Monitoring: Checking Google Ad Manager (GAM) for delivery metrics like impressions and fill rates. Manual tracking of private marketplace (PMP) deals often takes 2-3 hours daily, a pain point raised in Q7 of #AskingAdOps: “How come my campaign is under-delivering?”
Issue Spotting: Identifying under-delivery or low fill rates across ad units, requiring cross-checks with demand partners.
Data Entry: Logging updates in spreadsheets, adding another hour of manual work.
Automating these tasks with tools can reclaim significant time, allowing teams to focus on strategy rather than repetitive tasks.
The weekly and monthly cadence: Revenue tracking and analysis
Beyond daily duties, adops teams rely on regular cadences to optimize revenue:
Weekly Reviews: A 1-2 hour session to analyze GAM reports, assessing eCPM, revenue trends, and PMP performance. This aligns with Q18’s focus on “optimizing demand integration.” Teams often spend 3-4 hours weekly reconciling inconsistent data.
Monthly Deep Dives: A half-day review to forecast revenue, adjust pricing, and plan ahead. Collaboration with sales and finance can be delayed by silos, impacting timely insights.
Consistent data aggregation and reporting tools can streamline these reviews, providing a clearer picture for decision-making.
What Good Looks Like for AdOps Professionals
Effective ad ops workflows empower teams to thrive. Here’s what good looks like:
Proactive Monitoring: Daily alerts catch issues like under-delivery early, saving hours and building advertiser trust.
Data-Driven Decisions: Weekly reviews leverage automated reports to adjust campaigns, boosting yield by 5-10% monthly.
Cross-Team Alignment: Monthly cadences integrate sales and finance input seamlessly, reducing silos and aligning on growth strategies.
Efficiency Focus: Automation frees 4-6 hours weekly, letting ad ops specialists strategize rather than report, driving revenue and innovation.
Practical Steps to Optimize Your AdOps Workflows
Ready to master your ad ops processes? Try these steps:
Step 1: Map Current Workflows
Track daily tasks (e.g., GAM checks, PMP updates) and weekly/monthly reviews for 2 weeks. Use a shared doc to log time spent, identifying bottlenecks like manual exports (2-3 hours daily). Involve stakeholders (e.g., ad ops managers, finance leads) to pinpoint pain points for a solid baseline.Step 2: Adopt Automation Tools
Explore options like the ProOps Ads Tracker’s 30-day free trial or other automation platforms. Install a Chrome-based tool with read-only GAM access, reviewing daily alerts within the first week to spot trends (e.g., under-delivery on ad units). Pair this with weekly 30-minute reviews of downloadable reports to adjust strategies based on data.Step 3: Establish Cadences
Set a weekly 1-hour review and monthly 2-hour deep dive, using aggregated data to analyze eCPM and revenue. Experiment with pricing adjustments and document results to refine workflows.Step 4: Train and Iterate
Host a 1-hour workshop for your team on interpreting data dashboards and acting on insights (e.g., pausing low-fill ad units). Create a quick-start guide or video tutorial to reinforce skills, iterating monthly based on performance data.
Call to Action: Elevate Your AdOps Game with ProOps
Streamlined workflows are the foundation of successful ad ops in 2025. At ProOps, our consulting services empower publishers to optimize daily tracking and revenue analysis. Ready to transform your team’s efficiency? Contact us for a demo and join the #AskingAdOps conversation on LinkedIn!