How ProOps Ads Tracker Saves Ad Ops Teams Hours Weekly on GAM Reporting
Introduction: The Hidden Cost of Manual GAM Reporting
If you’re a publisher adops team managing Google Ad Manager (GAM), you know the drill: every morning, you’re pulling reports on impressions, fill rates, and revenue - manually. It’s a grind that can eat up hours daily, leaving little time for optimization or strategy. Worse, hidden issues like under-delivery or revenue dips often slip through the cracks, risking advertiser trust and yield. In 2025, with programmatic complexity spiking and adops teams stretched thin, manual processes are no longer sustainable. Automation is the way forward, and that’s where the ProOps Ads Tracker comes in. Launched as part of our #AskingAdOps series on LinkedIn, this Chrome extension is your adops sidekick, saving an estimated 4-6 hours weekly while catching issues early. Here’s how it transforms your GAM workflows - and why you should try it free for 30 days.
The Problem: Why Manual GAM Reporting Holds You Back
Let’s break down the challenges of manual GAM reporting:
Time Drain: Exporting data for campaigns, ad units, and revenue can take hours daily, especially for small teams juggling multiple GAM network IDs. A typical adops manager might spend 1-2 hours just pulling and formatting reports - multiply that by 5 days, and you’re losing up to 10 hours a week on grunt work.
Hidden Issues: Under-delivery, low fill rates, or revenue dips often go unnoticed until advertisers flag them. For example, a campaign pacing 20% behind might not show up in a quick glance, costing you thousands in lost revenue before you catch it.
Data Overload: GAM’s interface, while powerful, can overwhelm teams with unorganized data. Without clear prioritization, you’re sifting through endless spreadsheets to find what matters - wasting time and risking errors.
In 2025, adops teams face added pressure from privacy-first policies and programmatic growth, making efficiency non-negotiable. The ProOps Ads Tracker was built to solve these pain points, automating the heavy lifting so you can focus on yield, not data wrangling.
ProOps Ads Tracker: Your Extra Set of Hands
The ProOps Ads Tracker is a Chrome extension designed for publisher adops teams using GAM. It’s like an extra set of hands that never sleeps, pulling your daily reports, flagging issues, and organizing insights into a single dashboard. Here’s what it does:
Automates Reporting: Connects to GAM’s API to pull data on campaigns, ad units, and revenue - crunching numbers in one go. Beta testers reported saving an estimated 4-6 hours weekly on reporting alone.
Catches Issues Early: Acts as a built-in radar, spotting problems like under-delivery, empty ad units, or revenue dips with red/orange alerts.
Keeps You Organized: Sorts alerts into three clear buckets - Campaigns (managed), Inventory (ad units), and Revenue (managed and programmatic earnings) - with downloadable Excel files for backup details, so you’re never guessing.
Seamless Access: View daily alerts in the Chrome extension sidepanel - no GAM login needed.
Priced on a monthly subscription fee for up to 3 users (with a nominal fee per additional user), it’s affordable for teams of all sizes. And with a 30-day free trial, you can test it risk-free.
Real-World Impact: How Publishers Are Using ProOps Ads Tracker
Let’s look at two scenarios from our beta testers to see the Ads Tracker in action:
Scenario 1: Catching Under-Delivery Early
A mid-sized publisher with 10 GAM campaigns noticed a red alert in the Ads Tracker sidepanel: “Campaign X: 20% under-delivery.” The alert linked to an Excel report showing the issue stemmed from a misconfigured line item. Within 10 minutes, the team adjusted the settings, saving a $5,000 campaign from failing—all before the advertiser noticed. Without the Ads Tracker, this issue might have gone undetected for days.Scenario 2: Streamlining Revenue Checks
A small publisher struggled to track revenue across managed and programmatic deals in GAM. The Ads Tracker’s Revenue bucket flagged a 10% MTD dip in Private Auction earnings, pinpointing a low delivery rate on a key PMP. The team optimized their deal settings, recovering $2,000 in monthly revenue.
These stories highlight why beta users saw a reduction in reporting time and caught issues early. The Ads Tracker doesn’t just save time - it protects your bottom line.
Why Now? The 2025 Ad Ops Landscape Demands Automation
The ad ops landscape in 2025 is more complex than ever:
Programmatic Growth: Industry is predicting a 20% increase in programmatic ad spend, meaning more campaigns to manage and more data to track. Manual processes can’t keep up.
Privacy-First Pressures: With third-party cookies continuing to phase out, publishers need to focus on first-party data strategies - time you can’t afford to waste on manual reporting.
Team Constraints: Many adops teams are small, often 1-3 people, juggling multiple roles. Automation tools like the Ads Tracker free up bandwidth for strategic work, like yield optimization or testing new SSPs.
The ProOps Ads Tracker aligns with these trends, empowering teams to work smarter, not harder, in a privacy-first, programmatic-heavy world.
How to Get Started with ProOps Ads Tracker
Ready to save hours weekly and catch issues before they escalate? Here’s how to get started:
Contact us for a demo: Reach out to schedule your demo today!
Set Up in Minutes: Add our read-only service account in your GAM network. The extension pulls data automatically, no dev resources needed.
Monitor and Optimize: Check the sidepanel daily for alerts, and download Excel reports.
Pro Tips for Maximizing ProOps Ads Tracker
To get the most out of the Ads Tracker, try these tips from our beta users:
Use Excel for Deep Dives: The downloadable reports include raw data - perfect for spotting trends like seasonal revenue dips or underperforming ad units.
Check Summaries Daily: Checking the Chrome extension highlights daily is a quick way to spot anomalies without diving into GAM, saving you time during busy mornings.
Why Choose ProOps Ads Tracker?
Unlike other adops tools, the Ads Tracker is built specifically for GAM users, with a laser focus on automation and clarity. It’s priced competitively, and the 30-day free trial lets you test it risk-free. Plus, as part of ProOps Consulting’s mission to accelerate ad ops efficiency, we’re committed to evolving the tool based on your feedback - join our beta to help shape its future.
Call to Action: Transform Your GAM Workflow Today
Don’t let manual GAM reporting hold you back in 2025. The ProOps Ads Tracker saves an estimated 4-6 hours weekly per person, catches issues early, and keeps your team organized - so you can focus on growing your yield, not chasing data. Want a personalized demo? Contact us or DM us on LinkedIn. Let’s make adops easier, together.