ProOps Ads Tracker Privacy Policy

Effective Date: May 13, 2025

 

ProOps Ads Tracker, a Chrome extension, automates ad operations by collecting non-personal advertising metrics from Google Ad Manager using a client-provided, read-only service account. Data is synced via backend services to Firebase Firestore and Google Cloud Storage, enabling real-time alerts, trend analysis, and exports (e.g., via Microsoft Excel .csv files). We collect minimal personal data with consent, don’t sell data, and comply with PIPEDA and Chrome Web Store guidelines. 

By using ProOps Ads Tracker, you agree to this policy. If you do not agree, please do not use the extension.

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1. What Data We Collect

We collect the minimum data necessary, per PIPEDA:

  • Non-Personal Data:

    • Ad performance metrics (e.g., impressions, clicks, revenue, active campaigns) and entity data (e.g., orders, line items, ad units) from Google Ad Manager, synced via batch jobs to Firebase Firestore for aggregation/trends and Google Cloud Storage for persistence (as compressed JSON files). 

    • Campaign health alerts (e.g., critical, warning, info counts)

    • Exportable reports in CSV format (compatible with Microsoft Excel) containing aggregated performance data, such as current month metrics (e.g., active campaigns, impressions, clicks, revenue) and trend analyses (e.g., % changes).

    • Data is accessed via a read-only Google Ad Manager service account, configured with your network code and credentials.

  • Personal Data:

    • Contact information (e.g., name, email) for optional support requests or account creation, with express consent.

    • Device/browser information (e.g., IP address, browser type) for functionality and security, if enabled, with implied consent via usage.

You can opt out via Chrome settings (chrome://extensions). For broader ProOps Consulting practices, see ProOps Consulting Privacy Policy (https://www.proopsconsulting.ca/privacy-policy).

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2. How We Use Your Data

We use data to:

  • Deliver extension features like real-time alerts, daily/monthly metric aggregations (e.g., % trend changes from averages), and campaign health monitoring (programmatic and direct revenue) via backend sync jobs.

  • Facilitate downloads of performance reports in CSV format (Microsoft Excel-compatible) and optional Google Sheets integrations for streamlined B2B analysis.

  • Improve functionality and security.

*If applicable: Analyze usage via Google Analytics, with opt-out in extension settings.*

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3. How We Share Your Data

We do not sell or share data with third parties, except:

  • Google Cloud Platform services (Firestore for metrics, Cloud Storage for entity data) under PIPEDA-compliant agreements with access controls.

  • Local device processing for CSV export generation, ensuring no upload of files to our servers.

  • Legal requirements (e.g., Canadian law), with notification unless prohibited.

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4. Data Security

We implement:

  • TLS/AES-256 encryption for data in transit and at rest.

  • Firebase security rules and access controls.

  • Batch processing controls and timestamp updates in Firestore to ensure data integrity during Ad Manager syncs.

  • Manifest V3 compliance for sandboxed execution.

  • Secure credential management via environment variables (e.g., GOOGLE_APPLICATION_CREDENTIALS).

We notify you of breaches within 72 hours, per PIPEDA.

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5. Your Rights

Under PIPEDA, you can:

  • Access, correct, or delete personal data (if any).

  • Withdraw consent (e.g., disable extension).

  • File complaints through Contact us or with the Office of the Privacy Commissioner of Canada (www.priv.gc.ca).

Manage permissions via Chrome settings (chrome://extensions). We respond within 30 days.

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6. International Data Transfers

Data may be stored in Google Cloud or Firebase servers (e.g., U.S.) under PIPEDA-compliant standard contractual clauses.

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7. Children’s Privacy

ProOps Ads Tracker is not for children under 13 (or 16 in Quebec). We delete any such data promptly.

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8. Future Ad Servers

ProOps Ads Tracker currently supports Google Ad Manager. Future ad server integrations (e.g., Freewheel, SpringServe) will be detailed in policy updates.

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9. Changes to This Policy

We notify you of significant changes via email or the extension interface, obtaining consent for material changes per PIPEDA. Continued use constitutes acceptance.

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10. Contact

Please use the contact form here.

For broader ProOps Consulting practices, see ProOps Consulting Privacy Policy (https://www.proopsconsulting.ca/privacy-policy). 

Updated November 28, 2025: Clarified extension-only UI and backend storage.