ProOps Ads Tracker Privacy Policy
Effective Date: May 13, 2025
ProOps Ads Tracker, a Chrome extension, automates ad operations by collecting non-personal advertising metrics from Google Ad Manager using a client-provided, read-only service account. Data is synced via backend services to Firebase Firestore and Google Cloud Storage, enabling real-time alerts, trend analysis, and exports (e.g., via Microsoft Excel .csv files). We collect minimal personal data with consent, don’t sell data, and comply with PIPEDA and Chrome Web Store guidelines.
By using ProOps Ads Tracker, you agree to this policy. If you do not agree, please do not use the extension.
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1. What Data We Collect
We collect the minimum data necessary, per PIPEDA:
Non-Personal Data:
Ad performance metrics (e.g., impressions, clicks, revenue, active campaigns) and entity data (e.g., orders, line items, ad units) from Google Ad Manager, synced via batch jobs to Firebase Firestore for aggregation/trends and Google Cloud Storage for persistence (as compressed JSON files).
Campaign health alerts (e.g., critical, warning, info counts)
Exportable reports in CSV format (compatible with Microsoft Excel) containing aggregated performance data, such as current month metrics (e.g., active campaigns, impressions, clicks, revenue) and trend analyses (e.g., % changes).
Data is accessed via a read-only Google Ad Manager service account, configured with your network code and credentials.
Personal Data:
Contact information (e.g., name, email) for optional support requests or account creation, with express consent.
Device/browser information (e.g., IP address, browser type) for functionality and security, if enabled, with implied consent via usage.
You can opt out via Chrome settings (chrome://extensions). For broader ProOps Consulting practices, see ProOps Consulting Privacy Policy (https://www.proopsconsulting.ca/privacy-policy).
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2. How We Use Your Data
We use data to:
Deliver extension features like real-time alerts, daily/monthly metric aggregations (e.g., % trend changes from averages), and campaign health monitoring (programmatic and direct revenue) via backend sync jobs.
Facilitate downloads of performance reports in CSV format (Microsoft Excel-compatible) and optional Google Sheets integrations for streamlined B2B analysis.
Improve functionality and security.
Opt-in AI Features - Troubleshoot Assistant
Troubleshoot Assistant is an optional AI-powered tool in ProOps Ads Tracker that helps analyze alerts by generating root-cause summaries and deeper insights (e.g., for under-delivery, revenue drops, or inventory anomalies) using selected alert data, order/line item IDs, and associated GAM metrics.
When you enable it in Settings:
We send limited, non-personal ad operations data temporarily to a third-party generative AI provider to produce the summary.
We have opted out of model training - your data is not used to train or improve AI models.
Processing is real-time only; no long-term storage occurs at the provider.
A data-processing agreement ensures compliance with PIPEDA-level protections.
Opting in provides your express consent to this processing. Disable anytime in Settings > Troubleshoot Assistant to revoke consent.
Key Disclaimer: Outputs are AI-generated and may include errors, incomplete information, or hallucinations. They are for informational purposes only - not guaranteed accurate or reliable. Always verify independently before acting. ProOps is not liable for reliance on these outputs.
This feature enhances our core alerting and reporting services while prioritizing privacy and user control.
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3. How We Share Your Data
We do not sell or share data with third parties, except:
Google Cloud Platform services (Firestore for metrics, Cloud Storage for entity data) under PIPEDA-compliant agreements with access controls.
Local device processing for CSV export generation, ensuring no upload of files to our servers.
Legal requirements (e.g., Canadian law), with notification unless prohibited.
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4. Data Security
We implement:
TLS/AES-256 encryption for data in transit and at rest.
Firebase security rules and access controls.
Batch processing controls and timestamp updates in Firestore to ensure data integrity during Ad Manager syncs.
Manifest V3 compliance for sandboxed execution.
Secure credential management via environment variables (e.g., GOOGLE_APPLICATION_CREDENTIALS).
We notify you of breaches within 72 hours, per PIPEDA.
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5. Your Rights
Under PIPEDA, you can:
Access, correct, or delete personal data (if any).
Withdraw consent (e.g., disable extension).
File complaints through Contact us or with the Office of the Privacy Commissioner of Canada (www.priv.gc.ca).
Manage permissions via Chrome settings (chrome://extensions). We respond within 30 days.
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6. International Data Transfers
Data may be stored in Google Cloud or Firebase servers (e.g., U.S.) under PIPEDA-compliant standard contractual clauses.
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7. Children’s Privacy
ProOps Ads Tracker is not for children under 13 (or 16 in Quebec). We delete any such data promptly.
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8. Future Ad Servers
ProOps Ads Tracker currently supports Google Ad Manager. Future ad server integrations (e.g., Freewheel, SpringServe) will be detailed in policy updates.
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9. Changes to This Policy
We notify you of significant changes via email or the extension interface, obtaining consent for material changes per PIPEDA. Continued use constitutes acceptance.
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10. Contact
Please use the contact form here.
For broader ProOps Consulting practices, see ProOps Consulting Privacy Policy (https://www.proopsconsulting.ca/privacy-policy).
Updated February 05, 2026: Added Opt-in AI Features section.