What Good Sales Operations Looks Like in Digital Media
In the fast-evolving world of digital media, where ad inventory sales drive revenue, sales operations (sales ops) are the unsung hero behind the scenes. Good sales ops ensure campaigns are sold efficiently, delivered as promised, and optimized for growth - unlocking revenue potential and operational efficiencies.
Recap of the #AskingAdOps Series: 20 Questions to Transform Your AdOps Workflow
Introduction: A Journey Through Ad Ops Challenges
Over the past few months, our #AskingAdOps series on LinkedIn has sparked conversations with publisher adops teams, diving deep into the real challenges of managing Google Ad Manager (GAM) workflows.
How ProOps Ads Tracker Saves Ad Ops Teams Hours Weekly on GAM Reporting
If you’re a publisher adops team managing Google Ad Manager (GAM), you know the drill: every morning, you’re pulling reports on impressions, fill rates, and revenue - manually.