Meet Chris Quinn: The Ad Ops Founder Automating Google Ad Manager for Publishers
In the chaotic world of ad tech, where the infrastructure is often a tangled knot of spaghetti code and every other word is a three-letter acronym (TLA) demanding translation, there are a few people who have not only survived the daily struggle but decided to build a simple map.
Meet Chris Quinn, Co-Founder of ProOps Consulting. He's not your typical start-up founder; he’s an Ad Ops veteran who simply got tired of pulling the same manual reports every single day. His philosophy? If it’s repetitive, it should be automated. If it's manual, it's probably costing you revenue.
From Ad Ops Grind to GAM Gold
Chris’s professional background is rooted in the high-stakes, high-volume reality of publisher ad operations and digital strategy. After years spent managing complex monetization strategies within Google Ad Manager (GAM), he realized the same critical problem plagued nearly every Ad Ops team: they were spending way too much time on repetitive reporting and firefighting revenue leaks, leaving very little time for actual strategic optimization and growth.
This is the "unpaid part-time job" of Ad Ops - a daily manual ritual that doesn't just waste time; it creates a massive efficiency gap and allows revenue discrepancies to flourish unnoticed.
At ProOps Consulting, our entire mission is built on closing that gap. We're here to take the operational burden off your shoulders so you can focus on the next $1 million, not the missing $1,000.
The ProOps Ads Tracker: Foundation-First Automation
The digital advertising industry is abuzz with talk of complex AI solutions, but as Chris often points out, "Your first step into AI for Ad Ops isn't a complex, million-dollar platform - it's foundational automation."
This thinking is what led to the development of the ProOps Ads Tracker, a Google Ad Manager add-on built specifically for Ad Ops teams to reclaim their days. It is the practical, essential tool that ensures your data is clean, monitored, and immediately actionable, without needing an internal engineering team.
How The ProOps Ads Tracker Benefits Publisher Ad Ops Teams:
🛡️ Stop Revenue Leaks Before They Scale: The Tracker automatically monitors key GAM performance metrics and alerts you to anomalies (like sudden drops in ad requests, revenue, or impressions) before a minor decrease turns into a major quarterly shortfall.
⏰ Save Hours Weekly on GAM Reporting: Say goodbye to pulling 10+ manual reports every morning. The Tracker centralizes your data, automates daily and weekly snapshots, and ensures every the ad operations team has the yield data they need.
🧠 Shift to Strategy, Not Spreadsheets: By handling the repetitive, manual tasks, the Tracker frees your experienced Ad Ops team to focus on high-value work: A/B testing, header bidding optimization, and building long-term monetization strategy.
🔌 Zero Dev Work, Instant ROI: Designed as a simple, integrated GAM add-on, the tool bypasses complex integration phases, offering a solution that’s up and running quickly to deliver immediate operational efficiency.
The Future of Ad Ops: Less Admin, More Strategy
Chris and the ProOps team believe that Ad Ops professionals are the true revenue masters of the digital age, but they've been shackled by manual labor.
The goal isn't just to sell a tool; it's to create a paradigm shift. We’re empowering Ad Ops teams to be the strategic, revenue-driving function they were always meant to be.
Ready to trade your "Guess the Leak" game for a predictable, optimized yield?
See the ProOps Ads Tracker in action and free your team for strategic work: https://www.proopsconsulting.ca/ads-tracker