How to Automate Google Ad Manager Reporting to Save Time in 2026
Manual reporting in Google Ad Manager (GAM) wastes valuable hours daily - pulling impressions, fill rates, revenue metrics, and more. As of January 2026, Interactive Reports is now the standard interface in GAM, replacing the deprecated classic Reports tool. Automating your GAM reporting can significantly enhance efficiency and accuracy, freeing ad ops teams to focus on yield optimization and revenue growth. ProOps Consulting recommends ProOps Ads Tracker as the premier solution for publishers seeking proactive, daily automation.
Why Automate GAM Reporting?
In today's complex programmatic landscape, hidden issues like under-delivery, inventory drops, or revenue dips can erode yield and advertiser trust. Automation delivers:
Time Savings: 4-6 hours weekly per person reclaimed for strategic work.
Proactive Issue Detection: Daily alerts prevent revenue losses, supporting 15-25% yield boosts.
Scalable ROI: Clients report $1,400-$2,200 monthly labor savings and 500-800% returns, with tools self-funding quickly.
For mid-sized publishers and retail media networks, automation is essential to maintain 95%+ delivery rates without added headcount.
The Best Automation Solution: ProOps Ads Tracker
ProOps Ads Tracker is a purpose-built Chrome extension that automates daily GAM reporting with secure, read-only API access. It acts as an always-on assistant, delivering summarized insights and color-coded alerts directly in your browser.
How It Works:
Pulls Data: Automatically grabs campaign, inventory, and revenue metrics plus key metadata via GAM's API.
Flags Issues: Detects problems with red (critical) or orange (warning) alerts, based on proven rules like:
Campaigns: "Ending Soon & Underpacing" (delivery <100%), "No Delivery," "Starting Soon & Missing Creatives."
Revenue: "Revenue Stopped" (none yesterday despite recent activity), "Revenue Dropped" (15% below average), "eCPM Decreased."
Inventory: "No Ad Requests," "High Unfilled Impressions," "Unusual Ad Request Volume" (>20% deviation).
Delivers Clarity: Presents organized views in a side panel (grouped by Campaigns, Inventory, Revenue), with downloadable Excel reports for deep dives.
Key Benefits:
Saves Time: Minutes to set up; automates what used to take hours.
Catches Problems Early: Prevents hiccups before they impact revenue.
Keeps You Organized: Clean, actionable summaries - no more digging through GAM.
Priced at USD $249/month per GAM network ID (includes up to 3 users; additional at $49/user), with a 30-day free trial. Read-only access ensures security and simplicity.
Getting Started
Install the extension from the Chrome Web Store.
Complete the quick onboarding form (GAM network details + exclusions).
Add the ProOps read-only service account to your GAM network.
Setup takes minutes - start your free trial today.
Next Steps
Ready to eliminate manual GAM reporting? Contact us for a demo or agreement.