Ready for A.I. in Ad Ops? Your First Step Isn't What You Think.
The ad industry is abuzz with talk of AI "Ad Factories" and advanced AI agents. Publishers are bringing media buying and ad operations in-house to gain more control. But what does "AI for Ad Ops" actually look like right now?
The answer isn't a complex, expensive platform. The first and most critical step is to implement foundational automation. This is about using technology to handle the repetitive tasks that drain your team's time and put revenue at risk. It's about empowering your team to get out of the weeds and focus on strategy.
What is the biggest challenge for ad ops teams today?
While the industry moves at lightning speed, many daily workflows are still stuck in the past. Ad ops professionals often face a "reactive spiral." They spend their days:
Manually pulling reports from Google Ad Manager (GAM).
Reconciling data in spreadsheets that can contain errors.
Digging for anomalies and discrepancies in campaign performance.
Reacting to under-delivery and revenue dips after they have already happened.
This constant firefighting prevents teams from focusing on strategic, high-value work like yield optimization, audience segmentation, and growing the business.
How can AI help publishers right now?
The most powerful form of AI for ad ops isn't a flashy new tool; it's smart automation that works silently in the background. It's about using technology to automate the manual, repetitive pain points of GAM reporting.
This is the vision behind the ProOps Ads Tracker. It's designed to give your team back their most valuable resource: time.
Your Questions About the ProOps Ads Tracker
We often get asked how our tool fits into a modern ad ops workflow. Here are some of the most common questions:
Q: How does the ProOps Ads Tracker save my team time? A: The Tracker automates your daily GAM reporting. Instead of manually pulling data into spreadsheets every morning, the tool runs these reports for you, so your team can start their day with a complete overview of performance and revenue.
Q: How does the Tracker protect our revenue? A: The Ads Tracker provides smart, real-time alerts. It monitors your campaigns for under-delivery and revenue shortfalls, notifying you immediately if there's an issue. This allows you to catch and fix problems before they become significant losses.
Q: What kind of alerts does the Tracker provide? A: The tool provides proactive alerts for a variety of scenarios, including:
Guaranteed deals that are at risk of under-delivery.
PMP (Private Marketplace) deals showing sudden revenue dips.
Errors or inconsistencies in campaign setup that could impact performance.
Not Everything Needs A.I.: The Power of Simple Automation
Today, the ad tech industry is full of hype about complex, "agentic" AI systems. But while these innovations are exciting, they can also be overwhelming and expensive. The truth is, many of the most significant gains in efficiency come from solving foundational problems with smart automation.
Your team doesn't need a futuristic AI to find a broken deal or a discrepancy. It needs a reliable, automated system that acts as a second pair of eyes, ensuring that the basics are always covered. The ProOps Ads Tracker does this by integrating directly with your ad server, using simple automation to deliver powerful results. It proves that you don't need a "black box" solution to protect your bottom line; you just need the right tools for the job.
Learn More About Our Vision for ProOps
Want to hear about the thinking behind our approach to Ad Ops? Our co-founder, Chris Quinn, sat down to discuss the vision for ProOps Consulting and the Ads Tracker.
EP112 - ProOps Consulting Co-Founder - Chris Quinn
Ready to turn your Ad Ops pain into a performance gain?
The first step toward building a more strategic ad operations team is to automate your foundation. The ProOps Ads Tracker puts the power of smart automation in your hands. It's time to stop pulling reports and start gaining control.