Vacation Season Ad Ops: How Publishers Keep GAM Covered When Half the Team Is Out

Half the team is out. The campaigns don't know that, and the under-delivery definitely doesn't care. Summer is when publisher ad ops slips - not because anyone's careless, but because the person who usually catches the problem is on a beach. This guide covers the vacation-season coverage math, the three failure patterns that cost publishers real revenue every summer, and how to build coverage that doesn't depend on who happens to be in.