The Publisher Ad Ops Audit: What to Examine, in What Order, and What to Do With What You Find

Most publisher ad ops teams know something in their setup is costing them money. Far fewer can say which thing, or what it would take to fix. That gap is what an audit closes. This is the methodology we use: the five areas worth examining, the order that keeps the work honest, what the findings usually look like once they're on paper, and how to turn a list of problems into a plan a team of two or three can actually finish. You can run it yourself. The framework matters more than who holds the clipboard.