Should you build an in-house ad ops team, outsource to a managed service, or bring in fractional expertise? It's the wrong question. The right one is which parts of ad ops to keep, which to delegate, and which to automate. This guide gives publishers and retail media networks an honest framework - including the real costs of each path and the third option most "in-house vs outsource" debates leave out.

Retail media is the fastest-growing channel in digital advertising - and the operations underneath it are where most networks stall. This guide covers how retail media networks build ad operations that scale: the cross-team workflows, the SLAs, the CRM-to-ad-server integration, and the staffing model that let an RMN grow revenue without growing headcount at the same rate.