Digital Ad Trends February 2026: AI Agents Reshape Ad Ops, Super Bowl AI Surge, and Publisher Monetization Challenges
Ad Tech Tools, AI in Ad Tech, Publisher Strategy, Revenue Optimization, Programmatic Advertising, CTV Advertising, Privacy & Compliance Chris Quinn Ad Tech Tools, AI in Ad Tech, Publisher Strategy, Revenue Optimization, Programmatic Advertising, CTV Advertising, Privacy & Compliance Chris Quinn

Digital Ad Trends February 2026: AI Agents Reshape Ad Ops, Super Bowl AI Surge, and Publisher Monetization Challenges

February 2026 brought a whirlwind of ad tech developments: AI agents are automating everything from creative to programmatic buying, Super Bowl LIX spotlighted AI companies amid emotional ad wins, and publishers grappled with traffic losses from AI scraping and reseller crackdowns. Retail media hit new highs with Amazon overtaking Walmart, while privacy regs tightened on kids' online safety. At ProOps, we're tracking how these shifts demand smarter tools like Ads Tracker's new Troubleshoot Assistant to keep ad ops efficient and revenue protected.

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