Closing the Efficiency Gap: Why Ad Ops Teams Need the Right Tools

For publisher ad operations (Ad Ops) teams, efficiency isn’t just about saving time - it’s about protecting revenue. Every minute spent reconciling reports, digging for anomalies, or double-checking campaign delivery in Google Ad Manager (GAM, formerly DFP) is time not spent on strategy, optimization, and growth.

Yet, across the industry, Ad Ops workflows remain weighed down by manual processes and fragmented systems.