Automated Alerts in Google Ad Manager: Catch Revenue Changes Before They Become Problems
When it comes to digital advertising, every impression counts. Whether you’re a publisher, brand, or retail media network, even small disruptions in delivery can create significant revenue shortfalls.
Google Ad Manager (GAM) remains the backbone of monetization for most organizations, but…
Automating Google Ad Manager (DFP) Reporting and Alerts: How Ad Ops Teams Save Hours and Protect Revenue
Google Ad Manager (formerly DoubleClick for Publishers, or DFP) remains the backbone of ad serving for publishers. Yet many teams still struggle with manual reporting and missed revenue signals…