A Guide to Building a High-Performing AdOps Team: From Hires to Workflows
In the fast-paced world of digital media, your ad operations team is the engine of revenue delivery. But what separates a good team from a great one? It's not just about who you hire; it's about the workflows, tools, and processes that empower them to succeed. This guide breaks down the essential components of building a high-performing ad ops team, ensuring they are a strategic asset, not just a reactive function.
The Right People: Hiring for Operational Excellence Building a great team starts with the right talent. Look beyond technical skills alone. The best ad ops professionals possess a blend of:
Problem-Solving Aptitude: The ad tech landscape is full of unexpected issues. The ability to troubleshoot complex problems is non-negotiable.
Attention to Detail: From trafficking campaigns to checking reports, a single mistake can lead to revenue loss.
Communication Skills: Adops is a bridge between sales, client services, and finance. Clear, calm communication is key to maintaining stakeholder relationships and preventing escalations.
The Right Processes: Documenting Workflows Even with the best people, a lack of documented workflows can lead to chaos. High-performing teams have clear, repeatable processes for:
Pre-Sales: Establishing clear lines of communication between sales and ad ops to ensure what's sold is deliverable.
Campaign Delivery: Standardizing the campaign setup, trafficking, and QA process to minimize errors.
Reporting & Optimization: Defining daily and weekly reporting routines to ensure consistent campaign performance monitoring. This is where teams can get bogged down by tedious work.
The Right Tools: Embracing Automation The most impactful change you can make is to automate the repetitive, manual tasks that consume valuable time. This is where solutions like the ProOps Ads Tracker come in. By automating daily GAM reporting, this tool:
Saves Time: Frees up 4-6 hours weekly per person that would otherwise be spent manually pulling data.
Provides Proactive Insights: Acts as a "built-in radar" to catch under-delivery or revenue dips instantly, allowing your team to focus on strategic yield optimization.
Creates a Single Source of Truth: Delivers clear, organized alerts and insights, keeping everyone on the same page.
A high-performing adops team is a strategic investment. By focusing on hiring skilled professionals, documenting efficient workflows, and empowering them with the right automation tools, you can transform your team from a reactive support function to a proactive revenue driver.
Is your team's workflow a well-oiled machine or a daily grind? Contact ProOps Consulting for a workflow audit to identify operational efficiencies. Or, start with the most immediate change by trying our 30-day free trial of the ProOps Ads Tracker.