2025 in Review: Empowering Ad Ops Teams Through Insights, Innovation, and Impact
As we wrap up 2025, it's the perfect time to reflect on a year packed with lots of exceptional discussions in ad operations. At ProOps Consulting , we've been laser-focused on helping digital publishers, retail media networks, and agencies streamline their digital delivery workflows, boost revenue, and reduce manual drudgery. Our blog has been a hub for these topics, drawing from real-world challenges shared by the #AskingAdOps community on LinkedIn. Here's a quick year-in-review of the key topics we explored - and a spotlight on our biggest milestone: the launch of ProOps Ads Tracker.
Key Themes from the ProOps Blog in 2025
This year, our articles tackled the core pain points in ad ops, emphasizing data-driven strategies, automation, and efficiency. Here's a snapshot:
Workflow Optimization and Daily Realities: We kicked off with deep dives into the grind of ad ops life, like "A Day in the Life of an AdOps Professional" (July) and "AdOps Workflows: Daily Tracking to Monthly Revenue Insights" (July). These pieces highlighted how teams juggle campaign monitoring, inventory management, and revenue analysis - often losing hours to manual processes.
Data-Driven Strategies: In "Optimizing AdOps Workflows with Data-Driven Insights in 2025" (June) and "What Good Sales Operations Looks Like in Digital Media" (May), we explored aligning sales and ops for yield boosts of 15-25%, using metrics like fill rates and eCPM to drive decisions.
Risk Management and Automation: Mid-year, we recapped our #AskingAdOps series in "Recap of the #AskingAdOps Series: 20 Questions to Transform Your AdOps Workflow" (May), addressing common hurdles. Later articles like "Securing GAM Automation: Why a Read-Only API is the Publisher's Safest Option" (October) stressed compliant, secure tools to prevent revenue leaks.
Revenue Optimization and Year-End Prep: As Q4 ramped up, we focused on practical fixes with "7 Reasons Your GAM Campaigns Are Under-Delivering in 2025 (And How Daily Alerts Fix It Forever)" (November) and "ProOps Ads Tracker vs Doing It Yourself" (December). We closed strong with budgeting advice in "Lock in Your 2026 Ad Ops Budget Now" (December) and a self-assessment in "The 2025 Ad Ops Report Card" (December), helping teams grade their setups and identify ROI opportunities.
These posts weren't just theory - they were built on best practices from our consulting work, aiming to deliver actionable steps like A/B testing workflows or implementing alerts for under-pacing campaigns. If you missed any, head to our blog for the full reads.
The Launch of ProOps Ads Tracker: A Game-Changer for Ad Ops
No 2025 recap would be complete without celebrating the official launch of our flagship product, ProOps Ads Tracker - a Chrome extension that automates GAM reporting with read-only API access. Designed for effortless integration (just 3 steps: onboarding form, install, and service account setup), it delivers daily alerts flagged in red/orange for campaigns, inventory, and revenue issues. Think: catching under-delivery before it costs you, or spotting eCPM drops with one-click Excel exports.
Early adopters are already seeing 4-6 hours saved weekly per user, translating to $1,400-$2,200 in monthly labor savings and 500-800% ROI. It's simple, secure, and self-funding - perfect for mid-sized publishers scaling programmatic strategies. Priced at $249/month per GAM Network ID (with a 30-day free trial), it's the tool we built to solve the very problems our blog highlighted.
Cheers to a Great Year with Our Partners
A huge thank you to our partners, clients, and the broader ad ops community who've collaborated with us this year. From workflow audits to custom consulting bundles, your feedback has shaped our approach and fueled innovations like Ads Tracker. It's been rewarding to see teams reclaim time, mitigate risks, and drive revenue growth - here's to the successes we've shared!
Looking Ahead to 2026: More Efficiency, More Impact
We're excited for what's next: expanding Ads Tracker features (think AI assistant), new blog series on retail media trends, and targeted conversations for yield optimization. If you're budgeting for 2026, consider adding Ads Tracker as that one high-ROI line item.
If you're ready to automate your GAM workflows, contact us for a demo or trial. Here's to an even stronger 2026! 🥂
#AdOps #GoogleAdManager #RevenueOptimization #Automation #DigitalMedia